When the going gets tough, the tough get going! How many times have you heard that? Well, these are tough times, and since I know you're all really tough, let's get this market going again.

I'm sure you've heard it from your Broker, but it's worth repeating. Back to basics! What does this mean? It means we have to go back and do the things we did when we first started in the real estate business.

The following is a list of ideas for Prospecting to get you going again.

Telephone Calls to Sources of Business
(Please don't violate the Do Not Call rules)

FSBO		Past Clients
Expireds		Geographic Farm Area
Withdrawns		Apartments
Just Solds		Local Businesses
Just Listed		Banks
Personal friends		Mortgage companies
Former employers		Open House Visitors
Chamber of Commerce Lists

Face to Face Contacts

Open Houses		Door-to-Door
Client Parties		Happy Hour
Networking events		Seminars
Community events		Teaching classes at a local college
Rotary clubs		HOA meetings

Marketing Ideas

Newspapers		Internet
TV		Shopping Carts at grocery stores
Radio		Magazines
Billboards		Car Magnets
Water Taxi		Jolly Trolley
Calendars		To-Do-List Magnets
Postcards		Newsletters
Just Listed / Just Sold Cards		Run a Contest
Market Updates		Signs
Flyers		Information Boxes
Cards in Car Washes		Cards in Restaurants
Name Badges		REALTOR® Tee Shirt
Sponsor a sports team		Personal Brochure
Ads in Movie Theaters		Seasonal giveaways (pumpkins, poinsettias, Easter candy)

I hope I've got you thinking. Maybe all of these won't work for you, but if I were a betting person, I'd bet a good portion of these ideas will work for you if you just give them a try.

See you next week.

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